As an International Business major, it is not everyday that we get out of the classroom and get to explore the city, but when we do, it is always a productive experience. Today we visited a multinational coffee chain named Costa Coffee. You may be asking how visiting a coffee shop is productive, but I assure you it was not for nothing.
The company, started in London circa 1971, has been a competitor to businesses like Starbucks and other recognized coffee chains. Costa Coffee is a company that sets themselves apart from other coffee chains based on the quality of their products along with their exceptional service and turn around time. Our trip today was home to a plethora of great ideas from even greater minds.
In international business we have been tasked with creating a company with a strong business model and a set of steps to successfully take our company to new heights. Costa Coffee was home to major developments in each sector of our businesses. Our teacher, Tugba, asked us to generate a S.W.O.T. (Strengths, Weaknesses, Opportunities, and ) along with a P.E.S.T.E.L. (Political, Economic, Social, ) analysis of our companies. This task gave us a chance to critically think about where our businesses lacked and where they stood out compared to our competitors. As a result, our companies were positively affected, and we can move forward.
The days here at Oxbridge have been informative, productive, and most importantly fun! It´s a time all of us will never forget!