The psychology of what we buy . . .

Today the major psychology students participated in a study on brands and advertising! They then looked through data trends in the results, their meaning and how they relate to behavioural and cognitive psych principles – the focus of this week’s classes!

Interesting finding: in a blind tasting, the majority of students preferred the no name brand of cola over Coca-Cola. But when knowingly choosing between Coca-Cola and the no name brand, they chose Coca-Cola – branding is effective! Psychology principles explain why.